Assignment 1: Individual Report
Referral/Deferral Assessment: 2019/20
MODULE CODE: 5BDIN003W
MODULE TITLE: Web-Enabled Business
DATE AVAILABLE: Friday 3rd July 2020
SUBMISSION DATE: Monday 27th July 2020
Submission is due by 13.00 on the submission date shown above. The
submission will be electronic via Turnitin on the Module submission page
on Blackboard, as per instructions.
Dr Farjam Eshraghian
Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS
E-mail: F.Eshraghian@westminster.ac.uk
mailto:R.Evans@westminster.ac.uk
5BDIN003W WEB-ENABLED BUSINESS 2
5BDIN003W Web-Enabled Business
This coursework is worth 25% of the total marks available for this module.
This is an individual assignment; therefore, you should not share ideas or material with
others, while completing this work.
Please note that this is an individual report and not an academic essay.
It should be 1500 words in length. A tolerance of up to +/- 10% is applicable for this
assignment. The word count excludes the title page, table of contents and reference list.
Task
The title of this Assignment is:
An Investigation into the E-Commerce Website of Jack Wills Ltd.
5BDIN003W WEB-ENABLED BUSINESS 3
The assignment will be marked as follows:
Your task is to produce a 1500 word written report which appraises the e-commerce
website of Jack Wills Ltd. (https://www.jackwills.com/), taking into consideration the
following:
Analysis of the online marketplace. You should introduce and discuss: (1) the industry in which your company operates, (2) the scale of its operation, either in the
UK or globally, and (3) its main online competitors.
Identification of the company’s online customers. You should identify and discuss whether the design and usability of the company’s e-commerce website meets the
needs of the envisaged user demographics. You should take into account and
comment on: (1) website accessibility, including fonts employed, colour schemes
and its accessibility on different types of devices, (2) trust and credibility, including
availability of contact information, real user reviews and transparency of product
pricing, and (3) website navigation, including navigational links, search functionality
and ease of use.
The product and/or services offered by the company. You should identify and discuss the products and/or services offered by the company on its e-commerce
website and whether these have been sufficiently well-described (in textual form) and
presented (in images and/or videos) to allow the customer to make an informed
decision on whether to purchase.
Conclusions and Recommendations. Your report should close by providing an explanation of the key conclusions you have drawn from your appraisal. In
addition, you must provide five recommendations, with justification, on how Jack
Wills Ltd. may improve the design and usability of their e-commerce website. Your
recommendations should be supported by academic and industry-based literature.
Your report should reference at least five published sources of information and be
written in the third person. Wikipedia is not to be included as a reference source and
over-reliance on web-based articles is not considered appropriate for this assignment.
Marking Criteria
Analysis of the online marketplace:
20%
Identification of the company’s typical customers: 20%
The product and/or services offered by the company: 20%
Conclusions and Recommendations: 30%
Referencing and layout (including use of Academic English): 10%
https://www.jackwills.com/
5BDIN003W WEB-ENABLED BUSINESS 4
GUIDANCE
Report Structure
Title page
This should include the Module Name, Assignment Title, Course and the Word Count
of the report.
Introduction
100 – 150 words, explaining what the report covers and an introduction to Jack Wills Ltd.
A useful approach is to provide a sentence about the aim of the report, a short paragraph
introducing the company and then a short explanation of what is contained in the report
so that readers know what is coming.
Findings This section should contain the findings of your investigation. Only present results which
are informative and relevant to the focus of your report. Use sub-headings where
necessary to identify the approach used by the company to its e-commerce website.
Present findings in a clear manner, using figures and tables where necessary.
Conclusions In this section, you should provide an explanation of the key conclusions you have drawn from your appraisal of the e-commerce website of Jack Wills Ltd.
Recommendations To conclude your report, you must provide five recommendations, with justification, on how Jack Wills Ltd. may improve the design and usability of their e-commerce website. Your recommendations should be supported by academic and industry-based literature.
Reference List
References should be included for all source material you use in this report. The
reference list should be included at the end of the report in a single integrated list; it
must follow the Westminster Harvard Referencing Style. Please see the Assessment
folder on Blackboard for the University of Westminster Guide to Harvard Referencing.
Students will be rewarded for their efforts to follow a clear consistent style and for
correctly giving full references. Students will also be rewarded for the quality of their
references. Peer-reviewed academic sources will be considered favourably. Please refer
to the module handbook for examples.
English style and grammar points
Before submitting your report, please make sure that grammar and spelling has been
checked and that the report has been proof-read. Keep findings separate, at the very least
by using a new paragraph for each point.
Students will be rewarded for their efforts to present a professional report, which takes
into consideration all the items cited in the marking criteria.
5BDIN003W WEB-ENABLED BUSINESS 5
Report Format
The presentation of your report is part of your grade and helps markers to gain a good
understanding of your work. You should write in clear, concise and correct Academic
English. The report should be single-spaced, 12-point text and using standard margins.
Arial font is preferred.
Word Length
You need to submit a report of 1,500 words, excluding references and appendices. The
word count must be stated on the title page.
5BDIN003W WEB-ENABLED BUSINESS 6
Assessment General Threshold Criteria (Level 5)
Percentage General Criteria
80-100% An outstanding piece of work: All assessment criteria have
been met at an exceptionally high standard
• Shows independent reflective thought in relation to
task.
• Demonstrates exceptional critical analysis of
theories, practices and frameworks.
• Analyses concepts and principles that inform the
work.
• Analyses wider context and implications for
practice/subject.
• Synthesises research across a range of sources.
• Demonstrates exemplary communication excellent
presentation of format used.
70-79% An excellent piece of work: All assessment criteria have
been met at a high standard.
• Demonstrates critical and reflective analysis of
theories, practices and frameworks from the module.
• Applies a range of competing concepts and
principles.
• Analyses wider context and implications for
practice/subject.
• Provides evidence of substantial research across a
range of sources.
• Communicates effectively with excellent
presentation of format used.
60-69% A good piece of work: All assessment criteria have been
met at a good standard.
• Analyses theories, practices and frameworks
presented on the module.
• Applies key concepts and principles reflectively.
• Identifies important aspects of wider context and
implications for practice/subject.
• Undertakes own research and evaluation of sources
to inform enquiry.
• Communicates effectively using appropriate format
and presentation.
5BDIN003W WEB-ENABLED BUSINESS 7
50-59% A sound piece of work: All assessment criteria have clearly
been met.
• Uses appropriately theories, practices and
frameworks presented on the module.
• Demonstrates clear understanding and reflection on
key concepts and principles.
• Demonstrates limited understanding of wider
context and implications for practice/subject.
• Undertakes own research to inform task/enquiry.
• Communicates work using appropriate format with
some weaknesses of presentation.
40-49% An adequate piece of work: All assessment criteria have
just been met.
• Describes accurately a range of theories, practices
and frameworks presented on the module.
• Demonstrates adequate understanding of key
concepts and principles.
• Undertakes additional research from sources
provided within the module.
• Communicates work using appropriate format with
some weaknesses of presentation.
30-39% FAIL: An inadequate piece of work: One or more relevant
assessment criteria are not met.
• Describes theories, practices and frameworks
presented on the module with some
weaknesses/omissions.
• Applies key concepts/principles with some
weaknesses.
• Uses a minimal amount of relevant information
provided within the module.
• Communicates using appropriate format with
significant weaknesses in presentation.
0-29% • Incomplete or very poorly attempted work
Feedback
Students will receive provisional grades and feedback by Monday 3rd August 2020. The
feedback will be via written commentaries on Turnitin, taking into account the marking
scheme as presented in this assignment.
Please do not e-mail staff directly asking for marks.
5BDIN003W WEB-ENABLED BUSINESS 8
Plagiarism
Please read the module handbook carefully to avoid any question of plagiarism. Strict
standards of conduct apply in terms of originality of work and any abuse will draw
consequences. This work must be submitted via the Turnitin link on Blackboard, which is
designed to check for acts of plagiarism.
Please see the following link for further information on academic conduct
http://www.westminster.ac.uk/study/current-students/resources/academic-
regulations/academic-conduct; this URL only works when you are logged in to the
University’s Intranet.
General recommendations on electronic submission on Blackboard
You must write the word count on the first page of your assignment.
Unless indicated otherwise, coursework is submitted via Blackboard. On the Blackboard
home page for the module you will find a button on the menu called ‘Submit
Coursework’. Clicking this will take you to the submission link.
At busy times the coursework submission process may run slowly. To
ensure that your submission is not recorded as a late submission, avoid
submitting very close to the deadline. To submit your assignment:
1. Log on to Blackboard at http://learning.westminster.ac.uk
2. Go to the Blackboard site for this module;
3. Click on the ‘Submit Coursework’ link in the navigation menu on the left-hand
side
4. Click on the link for the assignment;
5. Follow the instructions.
“Your file name should be: module title and name of coursework
Do NOT include your name or student number within the file name or anywhere within
your submission. The submission will be subject to anonymous marking. Having logged into
Turnitin on Blackboard, the system will record your details anonymously and tutors will
only see your name after the entire submission has been assessed and provisional marks have
been released to all students at the same time.â€
N.B. – if the system is working for other students, but not for you… then it is probably
because you are not following the instructions!
Please, never leave it to the last minute to upload your assignment. Problems may be
experienced, and you will lose 10 marks out of 100 for late submissions. If you submit
more than 24 hours late, a mark of 0 will be awarded. Do not risk your grade!
If at any time you have any queries with regard to this assignment, please see your
seminar tutor or post a question on Assignment Q&A located on Blackboard.
http://www.westminster.ac.uk/study/current-students/resources/academic-regulations/academic-conduct
http://www.westminster.ac.uk/study/current-students/resources/academic-regulations/academic-conduct
http://learning.westminster.ac.uk/
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