BSB61218 Advanced Diploma of Program Management

Details of Assessment

Term and Year

Time allowed

Assessment No

1

Assessment Weighting

100%

Assessment Type

Program Execution plan

Due Date

Week 8

Room

Details of Subject

Qualification

BSB61218 Advanced Diploma of Program Management

Subject Name

Program Execution

Details of Unit(s) of competency

Unit Code (s) and Names

BSBPMG610 Enable program execution

Details of Student

Student Name

College

Student ID

Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. I acknowledge that I understand the requirements to complete the assessment tasks. I am also aware of my right to appeal. The feedback session schedule and reassessment procedure were explained to me.

Student’s

Signature: ____________________

Date: _____/_____/_________

Details of Assessor

Assessor’s Name

Assessment Outcome

Assessment Result

|_| Competent |_| Not Yet Competent

Marks

/100

Feedback to Student

Progressive feedback to students, identifying gaps in competency and comments on positive improvements:

Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student.

|_| Student attended the feedback session.

|_| Student did not attend the feedback session.

Assessor’s

Signature: ___________________

Date: _____/_____/________

Purpose of the Assessment

The purpose of this assessment is to assess the student in the following learning outcomes:

Competent

(C)

Not Yet Competent

(NYC)

BSBPMG610 Enable program execution

1.1 Define and agree description of the desired future state with pertinent stakeholders

1.2 Monitor and evaluate internal and external program contexts for circumstances that may require changes to the desired future state

1.3 Periodically review the description of the desired future state and confirmed or updated to maintain alignment with the expected benefits

2.1 Define and agree gaps between the current state and the desired future state with pertinent stakeholders

2.2 Define and agree changes needed to move from the current state to the desired future state with pertinent stakeholders

2.3 Define and agree a program execution approach based on changes needed with pertinent stakeholders

2.4 Monitor and evaluate internal and external program contexts for circumstances that may require changes to the program execution approach

2.5 Periodically review program execution approach and confirm or update to maintain alignment with the expected benefits

3.1 Define, document, and approve business case for both the desired future state and the program execution approach with pertinent stakeholders

3.2 Monitor and evaluate internal and external program contexts for circumstances that may require changes to the program’s business case

3.3 Periodically review the program’s business case and confirm or update to maintain alignment with the expected benefits

4.1 Define, maintain and refresh the program organisation with the sponsoring organisation

4.2 Design program boundaries and governance structures to exploit synergies with the sponsoring organisation

4.3 Identify / devise policies, processes, and procedures to support the management of the program and communicate with pertinent stakeholders

Assessment/evidence gathering conditions

Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.

Resources required for this Assessment

1. Computer with relevant software applications and access to internet

1. Weekly eLearning notes relevant to the tasks/questions

Instructions for Students

Please read the following instructions carefully

· This assessment has to be completed |X| In class |X| At home

· The assessment is to be completed according to the instructions given by your assessor.

· Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within two weeks of the assessment due date. All other feedback will be provided by the end of the term.

· Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.

· If you are not sure about any aspects of this assessment, please ask for clarification from your assessor.

· Please refer to the College re-assessment for more information (Student Handbook).

Stakeholder engagement and communication plan – 100%

Assessment Brief (Individual Assessment): Program Execution plan

ORGANISATION DETAILS

Note: The organisational details used in this assessment have been sourced (and to some extent paraphrased) from the organisation’s website and other relevant documents of the organisation. The information used here is solely for educational purpose.

Agency Overview:

Corporate Website: https://www.abc.net.au/

The Australian Broadcasting Corporation (ABC) was founded in 1929 as Australia’s national broadcaster. It is currently principally funded by direct grants from the Australian government but is expressly independent of Government and politics. The ABC plays a leading role in journalistic independence and is fundamental in the history of broadcasting in Australia. It is modelled on the BBC in the United Kingdom and was originally financed by consumer licence fees on broadcasting receivers. Licence fees were abolished in 1973 and replaced principally by direct government grants, as well as revenue from commercial activities related to its core broadcasting mission. The ABC now provides television, radio, online and mobile services throughout metropolitan and regional Australia and overseas through ABC Australia and Radio Australia. The ABC headquarters is in Ultimo, an inner-city suburb of Sydney, New South Wales.

The ABC is Australia’s leading public broadcaster of television, news, radio and online content, with a staff of over 4,000 staff. The Business Information Management team develop information management strategy and promote information architecture, records management and corporate archives services across the ABC. The National Pay and Entitlements Centre comprises a team of 17 staff responsible for both managing pay and entitlements services and providing an enquiry service for 5,000 ongoing and contract ABC staff. The ABC Strategy for Information and Media Management (SIMM) was developed by the ABC Operations Planning Group in 2013 and includes an Information Governance Framework and a key Information Governance Committee, referred to as the SIMM Executive Group. This Group is composed of key representatives from across the ABC. The Business Information Management team was charged with reviewing and updating the existing SIMM strategy and develop an action plan for 2016-2017. In mid-2016 this team proceeded to engage with ABC staff, review a range of NAA information management documentation and sought input to this process from a range of stakeholders including ABC management and external staff from other federal government agencies.

Organisation Structure:

ABC Secretariat

Director of Editorial Policies

Chief of staff

Director of Corporate Development

Director, Legal & Business Affairs Rob Simpson

Chief operating officer David Pendleton

ABC Board managing director

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Innovation director Angela Clark

Radio and Regional Content director Michael Mason

Television director Richard Finlayson

News and Current Affairs director Gaven Morris

International, Corporate Strategy & Governance director Lynley Marshall

Commercial A/Director Robert Patterson

Communications director Michael Millett

Funding:

The ABC is funded mainly by the Australian government, in addition to some revenue received from its retail outlets. Government funding to the ABC was $1,036.1 million in 2016-17: $1,043.7 million in 2017-18; and is estimated at $1,045.9 million in 2018-19.

Until 1948, the ABC was funded directly by radio licence fees; amendments were also made to the Australian Broadcasting Act that meant the ABC would receive its funding directly from the federal government. Licence fees remained until 1973 when they were abolished by the Whitlam Labor government, on the basis that the near-universality of television and radio services meant that public funding was a fairer method of providing revenue for government-owned radio and television broadcasters.

The term “where your 8 cents a day goes”, coined in the late 1980s during funding negotiations, is often used in reference to the services provided by the ABC. It is estimated that the cost of the ABC per head of population per day was 7.1 cents a day, based on the Corporation’s 2007–08 ‘base funding’ of $543 million. Based on funding of $1043.7m in 2017/18 and an Australian population of 24.8m a more current calculation gives a cost of about 12 cents a day.

The ABC Logo:

In July 1963, the ABC conducted a staff competition to create a new logo for use on television, stationery, publications, microphone badges and ABC vehicles. In 1965, ABC graphics designer Bill Kennard, who had been experimenting with telerecording of the cathode ray oscilloscope displays, submitted a design which was part of the waveform from an oscilloscope. The letters “ABC” were added to the design and it was adopted as the ABC’s official logo. Kennard was presented with £25 for his design.

On 19 October 1974, the Lissajous curve design experienced its first facelift with the line thickened to allow for colour to be used. It would also be treated to the ‘over and under’ effect, showing the crossover of the line in the design. This logo would be served as the longest-running design with a lifespan of 44 years and 28 on its first on-air run. To celebrate its 70th anniversary on 1 July 2002, the ABC adopted a new logo, which was created by (Annette) Harcus Design in 2001. This logo utilized a silver 3D texture, but the crossover design was left intact. This logo would then be used across the ABC’s media outlets. However, some brands may continue to use this logo. The 2002 silver logo is no longer in use by the corporation, with the exception of some of the ABC’s radio station logos. After the on-air revival of the 1974 logo since 2014, the ABC gradually reinstated the classic symbol while using a new logotype in 2018. The change comes with a press release that the ABC released on 12 February announcing a new brand positioning under its tagline, Yours.

Services:

Radio: ABC Local Radio is the Corporation’s flagship radio station in each broadcast area. There are 54 individual stations, each with a similar format consisting of locally presented light entertainment, news, talk back, music, sport and interviews, in addition to some national programming such as AM, PM, The World Today, sporting events and Nightlife.

Television:

The ABC operates 6 national television channels. The ABC TV channels include programs such as:

· Art and Culture: Stories I Want To Tell You In Person, The A-Z Of Contemporary Art,

· Current Affairs: 7.30, ABC News, Australian Story, Back Roads, Four Corners, Insiders, Landline, Media Watch, Q&A, The Drum.

· Comedy: Birds of a feather, Growing Up Gracefully, It’s A Date, Luke Warm Sex, Shaun Micallef’s MAD AS HELL, Utopia

· Documentaries and Factual: Antiques Roadshow, Ask The Doctor, Back Roads, Brian Cox: Life Of A Universe, Catalyst, City In The Sky, Compass, David Attenborough’s Natural History Museum Alive, Dream Build, Enigma Man: A Stone Age Mystery, Grand Designs, Grand Designs

· New Zealand, The Checkout, Q&A, Joanna Lumley’s India, Mary Berry’s Absolute Favourites, Media Watch.

· Drama: Agatha Raisin, Cleverman, Death In Paradise, Doc Martin, Father Brown, Happy Valley, Humans, Line Of Duty, Midsomer Murders, Prime Suspect 1973, Pulse

· Entertainment: Adam Hills: The Last Leg, Eggheads, Gardening Australia, Grand Designs, Growing Up Grafefully, Hard Quiz, Pointless, QI, Antiques Roadshow, Short Cuts To Glory, The Checkout, The House, You Can’t Ask That

· Indigenous: Cleverman

· Environment: Wild Life At The Zoo, Landline, Gardening Australia

· News: 7.30, ABC News, Australian Story, Back Roads, Four Corners, Insiders, Landline, Media Watch, Offsiders, Q&A, The Drum.

· Sport: Golf: PGA TOUR Highlights, Offsiders

· Special Events

· Science: Ask The Doctor, Becoming Superhuman, Brian Cox: Life Of A Universe, Catalyst, Gardening Australia, Humans, Stargazing Live, Todd Sampson’s Life On The Line

Studio: The ABC operates ABC Studios. ABC, the Corporation’s original television service, receives the bulk of funding for television and shows first-run news, and ABC Kids.

Online: An experimental Multimedia Unit was established in 1995, charged with developing policy for the ABC’s work in web publishing. This unit continued until 2000, when the New Media division was formed, bringing together the ABC’s online output as a division similar to Television or Radio. The division had over a million pages of material published by late 2003.

International: ABC Radio Australia is an international satellite and internet radio service with transmissions aimed at East Asia and the Pacific Islands, although its signals are also audible in many other parts of the world. It features programmes in various languages spoken in these regions, including Mandarin, Indonesian, Vietnamese, Khmer and Tok Pisin. Before 31 January 2017 Radio Australia broadcast shortwave radio signals which were terminated in favour of online and satellite radio. Radio Australia bulletins are also carried on WRN Broadcast, available via satellite in Europe and North America.

Commercial: ABC Commercial is the division of the ABC responsible for pursuing new sources of revenue for the Corporation. It is composed of ABC Retail, ABC Consumer Publishing and Content Sales, as well as ABC Resource Hire. ABC retail outlets were established in 1974. All profits from the sale of consumer product and production services return to the Corporation to reinvest in programme-making.

Orchestras: Up until the installation of disc recording equipment in 1935, all content broadcast on the ABC was produced live, including music. For this purpose, the ABC established broadcasting orchestras in each state, and in some centres also employed choruses and dance bands. This became known as the ABC Concert Music Division, which was controlled by the Federal Director of Music – the first of whom was W. G. James. There are currently six state symphony orchestras:

· Adelaide Symphony Orchestra

· Melbourne Symphony Orchestra

· Queensland Symphony Orchestra

· Sydney Symphony Orchestra

· Tasmanian Symphony Orchestra

· West Australian Symphony Orchestra

Useful links relevant to Australian Broadcasting Corporation:

· Past ABC Projects: http://www.abc.net.au/radionational/projects/

· News on ABC project – https://www.smh.com.au/business/companies/hard-to-justify-free-to-air-tv-slams-abc-lifestyle-project-20180802-p4zv54.html

· ABC Annual Reports – http://about.abc.net.au/how-the-abc-is-run/reports-and-publications/

· ABC Entity resources – https://www.communications.gov.au/file/17236/download?token=atNjL8Za

· Facts and Stats on ABC – https://www.fabcnsw.org.au/fabc/about_abc.php

· A sample project case of ABC – http://www.naa.gov.au/information-management/digital-transition-and-digital-continuity/digital-excellence-awards/digital-excellence-case-studies-2017/case-study-ABC.aspx

· Corporate Governance – https://trove.nla.gov.au/work/22390991?selectedversion=NBD24422815

· Heritage Strategy – http://about.abc.net.au/wp-content/uploads/2014/08/ABCHeritageStrategy20142017.pdf

CONTEXT, PROGRAM SCENARIO & REQUIREMENTS:

For this assessment you may select the above simulated organisation provided or an organisation of your choice. Read the hypothetical program scenario for this assessment and you may use similar scenario for any other program execution which you are undertaking in organisation of your choice where you are able to execute a program. You are also expected to do your own external secondary research to gather additional information.

From the above services, select and design a program you want to initiate. It could be a TV or a Radio or Online entertainment. You as the program manager and your team will be involved in analysing and reviewing the key input from internal and external stakeholders (your trainer will play the role of stakeholder), identifying potential sponsor organisation and developing an implementation plan to achieve key outcomes.

Some key objectives for the project/program are:

· to improve internal stakeholder engagement and to seek input from external stakeholders

· to develop a realistic and achievable Action Plan

· to fund and implement the project to assist in achieving the Action Plan

· to identify key project areas to continue implementation of the Action Plan

You will be required to use the template/structure as provided below. Marking criteria and weights for each section are also provided within the structure.

**Note: This is an individual assessment and student’s assessment will be graded as “Not Yet Competent” if found similar to any other assessment.

STRUCTURE, TEMPLATE AND MARKING CRITERIA

(The “marks received” column is to be used by assessor only)

TABLE OF CONTENTS
PAGES
MARKS ALLOCATED
MARKS RECEIVED
TASK 1. Write a project overview statement

20

TASK 2. Establish Project lifecycle to clarify project expectations

12

TASK 3. Conduct a Stakeholder Analysis

20

TASK 4. Program Planning

12

TASK 5. Program Execution

12

TASK 6. Monitoring and Evaluation

20

References

2

Appendix

2

Total Marks

100

TASK 1: WRITE A PROJECT OVERVIEW STATEMENT FOR THIS PROGRAM (20 MARKS)

A POS is a short document (ideally one page) that concisely states what is to be done in the project, why it is being done, and the value that the project provides to the organization when it is complete. 5 The POS includes the following elements:

· Identify your Problems or Opportunities—is a fact that doesn’t need to be defined or defended. Everyone should accept this as true. (4 Marks)

· Identify your Project Goals—what you intend to do to address the problem or opportunity. A project should only have one goal. (4 Marks)

· Identify your Project Objectives—what the project will include (4 Marks)

· Discuss your Success Criteria—bottom-line impact of your project (4 Marks)

· Discuss you Assumptions, risks, and obstacles—things that could go wrong. (4 Marks)

TASK 2: ESTABLISHING PROJECT LIFECYCLE TO CLARIFY PROJECT/PROGRAM EXPECTATIONS (12 MARKS)

In this task you are required to establish the scope of the project and create operating rules for your work. You will also establish expectations for everyone who will be directly involved in or affected by the project. To complete the task you are required to:

· Discuss your current state of the project and desired state of the project in future. (4 Marks)

· Identify and discuss the changes required to reach the desired future state of the project. (4 Marks)

· Analyse your business case scenario and outline the expected benefits and challenges of the project. (4 Marks)

TASK 3: CONDUCT A STAKEHOLDER ANALYSIS (20 MARKS)

A stakeholder analysis is a process that helps the team categorize and organize stakeholders based on their organizational interests in the project and their role in cooperating with the project team. In this task you are required to:

· Identify your internal and external stakeholders and gaps between the current state of the project and your desired future state with relevant stakeholders. (10 Marks)

· Highlight the changes required to move from the current state to the desired future state with relevant stakeholders (5 Marks)

· Identify and discuss policies and procedures to categorize the project’s stakeholders and prioritize their importance to the planning process. You are also required to highlight information needed to be shared with which stakeholders and how that information would be shared throughout the project life cycle for instance; who are responsible, accountable, consulted and informed. (5 Marks)

TASK 4: PROGRAM PLANNING (12 MARKS)

The planning phase in project management is the phase in which resources, time and tasks are identified and outlined. Demonstrate your Work Breakdown Structure (WBS) (a sample template has been provided where you will need to edit but you may wish to use your own) to highlight work that must be done to complete the project as defined in the Project Overview Statement (POS). Discussion includes:

· Components required for project work (service points, staff, staffing hours, budget, etc). (4 Marks)

· Identify factors needed for project assessment (environmental scan, literature review, methods or tools for evaluation/assessment, tools for collecting data for assessment). (4 Marks)

· Create policy recommendations to support the management of the program. (4 Marks)

TASK 5: PROGRAM EXECUTION (12 MARKS)

The execution phase involves putting the project plan into action. This is the phase in which the project manager coordinates and directs project resources to meet the objectives of the project plan. In this section you are required to identify your pre-implementation, implementation and post implementation plan:

· Technical issues. (3 Marks)

· Sponsor organisation requirement (design program boundaries and structure that suits sponsor organisation’s requirements). (3 Marks)

· Effective change management (program execution approach based on changes needed with relevant stakeholders). (3 Marks)

· Risk management (the project risks vary in nature, and include: technical, resource, operational, strategic and financial risks). (3 Marks)

TASK 6: MONITORING AND EVALUATION (20 MARKS)

At this stage of the program, you are required to implement the control cycle to ensure effective monitoring, evaluation and reporting. To implement the control lifecycle you are required to:

1) Discuss how you will Monitor: (10 Marks)

· External environment: Political, social, technological, environmental, legal (PESTEL)

· Industry environment

· External stakeholder, such as suppliers, customers

· Internal environment: internal stakeholders such as project team, management team

· Project performance: cost/time/quality Risks

2) Discuss how you will record and document the information and how will you disseminate the report to the following: (5 Marks)

· External stakeholders: suppliers, investors to internal stakeholders:

· project team, management team

3) Make Decisions and Identify: (5 Marks)

· Corrective actions required

SOURCES AND REFERENCES USED (2 Marks)

1.

APPENDIX (2 Mark)

Include any attachments, facts, figures, pictures, diagrams, brochures, web screenshots, etc that you have discussed in your plan and may relate to explain the e-marketing plan more clearly.

Widget Mgmt. System

1

Initiation

1.1

Evaluation & Recommendations

1.1.1

Develop Project Charter

1.1.2

Deliverable: Submit Project Charter

1.1.3

Project Sponsor Reviews Project Charter

1.1.4

Project Charter Signed/Approved

1.1.5

Planning

1.2

Create Preliminary Scope Statement

1.2.1

Determine Project Team

1.2.2

Project Team Kickoff Meeting

1.2.3

Develop Project Plan

1.2.4

Submit Project Plan

1.2.5

Milestone: Project Plan Approved

1.2.6

Execution

1.3

Project Kickoff Meeting

1.3.1

Verify & Validate User Requirements

1.3.2

Design System

1.3.3

Procure Hardware/Software

1.3.4

Install Development System

1.3.5

Testing Phase

1.3.6

Install Live System

1.3.7

User Training

1.3.8

Go Live

1.3.9

Control

1.4

Project Management

1.4.1

Project Status Meetings

1.4.2

Risk Management

1.4.3

Update Project Management Plan

1.4.4

Closeout

1.5

Audit Procurement

1.5.1

Document Lessons Learned

1.5.2

Update Files/ Records

1.5.3

Gain Formal Acceptance

1.5.4

Archive Files/ Documents

1.5.5

Program Execution v1.0, Last updated on 11/06/2019 Page 1

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