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NETFLIX PROJECT PLAN

Assignment Content
Project plans outline the intended course of events; however, things don’t always happen as intended. Organizations need to consider risks and develop a contingency plan. This plan is typically presented to management.

Add the following 2 columns to the project plan table you created in Wk 4 – Apply: Project Plan:
Potential Risk Factors
Contingency Plans
Based on your prior research, determine potential risk factors for not meeting each of the project objectives. Develop a contingency plan for each of the potential risks. Add the potential risks and contingency plan to your Wk 4 – Apply: Project Plan.

Use Microsoft PowerPoint® , Prezi® , or another software to create a 12- to 14-slide executive presentation—with appropriate images and diagrams—that summarizes the following information:
The organization’s information presented in Wk 1
SWOT analysis and market trend research
Project objectives
How success will be measured
The value this project will bring to the organization
Project metrics
Timelines
Responsible parties
Potential risk factors
Contingency plans
Remember the Cover slide, Question slide, and Reference slide are not part of the assignment slide count.

Include detailed speaker notes within the presentation. Convert the speaker notes to a Microsoft Word document and add it to the citations slide.

Note: Review the Strategic Management- 8 Most Popular Cases located in the Course Resources folder at the top of course.

Cite all sources according to APA guidelines. Be sure to include both in-text citations and a Reference page.

You will submit 2 different deliverables:
Updated project plan with potential risk factors and a contingency plan
Executive presentation with detailed speaker notes as a Word document within the presentation
Submit your assignment.

Resources
Center for Writing Excellence
Reference and Citation Generator
Grammar and Writing Guides

BUS/475 v10

Wk 1: Advanced Organizer

BUS/475 v10

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Wk 1 Apply: Degree of Alignment
Advanced Organizer
Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all weekly assessments. Complete the chart below with information provided in the textbook and other resources. Provide your analysis below the chart.

Selected Organization: Netflix
Describe the organization in the follow chart:
Element

Description

Mission

Netflix’s mission statement is, “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.” Besides, the company is committed to improving human livelihoods with high regard.

Vision

Netflix’s vision statement is “Becoming the best global entertainment distribution service.” According to Kirkpatrick (2017), The vision statement portrays the company’s future position in terms of success. Therefore, the company’s future is to become a global entertainer

Values

Corporate values are integral elements in the smooth operations of the company and the achievement of company objectives. Some of the company’s core values include communication, innovation, impact, passion, inclusion, and curiosity.

Structure

Netflix’s organization’s culture forms a U form that involves its obligation to maintain its control in the organization. The company’s structure is different from other hierarchical structures

Culture

The company’s culture is deemed the only competitive advantage that a company holds over its competitors(Maximini, 2018). For smooth control and running of operations, the company has a well-designed communication culture that allows it to express its future expectations and outline its procedures.

Analysis
Based on your advanced organizer and further research, analyze the degree of alignment between what the organization is currently doing (actions) and their mission, vision, values, structure, and culture.

Analysis

Netflix is a mission-oriented company, and therefore, in alignment with the mission statement, the company is committed to improving human livelihoods with high regard. Besides, the company has adopted a model that impacts the community and environment more. The company is cognisant of its customer’s needs and therefore incorporates dynamics in the entertainment industry to stand out among other entertainment industries.

Netflix Company is vision-oriented. In alignment with the vision statement, the company is not only based in the United States but also has extended its borders beyond its domicile. With its services being diverse, Netflix makes available content that accommodates different cultural backgrounds innovatively. Besides, the company is customer-centric and provides quality entertainment services in the quest to become the best company globally.

In alignment with its core values, Netflix is committed to meet customer satisfaction through production and availing of most sought after content. Incorporation of benefits such as inclusivity allows content that has diverse cultural backgrounds. Through curiosity to take risks, the company has shifted to innovatively making a difference in the entertainment industry.

The structure is vital in any organization. Thus, the Netflix Company is focused on formulating a structure that will guarantee future company success and minimize deficiencies in the organization. Therefore, in alignment with this structure, the company executives report to the Chief Executive officer and thus reduce the complexities in management levels in addressing issues to the top-level management.

Corporate culture is essential for any company’s success as it plays out as a unique aspect in the organization against its competitors. Therefore, in alignment with its communication culture, Netflix Company has developed fast and robust communication strategies that ensure speedy and efficient communication from one department to another over different geographical zones.

References

Kirkpatrick, S. A. (2017). Understanding the role of vision, mission, and values in the HPT model. Performance Improvement, 56(3), 6–14.

Maximini, D. (2018). Scrum Culture Definition. The Scrum Culture (pp. 3–16). Springer.

Copyright 2019 by University of Phoenix. All rights reserved.

Copyright 2019 by University of Phoenix. All rights reserved.

BUS/475v10

WK 2 Apply: SWOT Analysis

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Wk 2 – Apply: SWOT Analysis
Name:
Selected Organization: Netflix
Complete a SWOT analysis from a global perspective, if applicable.

Strengths

Weaknesses

· Offer low-cost products that allow all users with the internet to access services.

· They are always changing to fit in the modern world of technological advancements.

· The company’s services can be ensured on all devices, for instance, laptops and smartphones.

· No special requirements needed customers to access the company website.

· Brand awareness in most locations globally.

· With the new 4K UHD technology, there are problems with a viewing of videos.

· Other global companies in the industry that have a relatively low cost.

· Imitable business model

· Dependence on content producers

· Internet service providers dependence

Opportunities

Threats

· The innovation of original movies and series.

· Expanding offerings and making deals with network providers to ensure more users in the company.

· The threat of new entrants in the market that also offers a relatively low cost.

· The threat of new entrants in the market that also offers a relatively low cost.

· Cybercrime

· Content piracy

Analysis
Netflix is a public listed organization that offers video streaming services and gaming console online. The online platform has replaced the olden movie rental business with the advancements in technology. Besides, the organization is also involved in developing new content to meet customers’ needs and compliment the business. The company has been able to grow into an international company where customers have different plans through their subscription plans.

The company awareness has ensured many users for the organization. The organization has become popular among people and attained the organization over 100 million users and subscribers from 180 different countries (GUPTA, S. & NANDA, N., 2019). The company has been able to create trust with the users and thus earned them customer loyalty, resulting in its growth.

The expansion of businesses comes with an incremental cost to support content development. The Netflix organization has ensured its competitive edge due to content originality but also needs more cost in producing and securing the content. With increased competition for original content development, Netflix used the large customer base as leverage to ensure securing studio executives. This comes along with costs used by the organization, for instance, the organization stated that it expected free cash flow of up to $2.5 billion as it continues to borrow money to venture into TV and movie commissioning. The content rights of originals continue to become more expensive as the subscribers in the organization also increase. To ensure that the consumers are interested, Netflix needs to create more movies to support their growth and productivity.

Netflix organization has opportunities, for instance, product mix expansion. For example, the organization can develop new types of entertainment that could be accessed using smartphones (Bannick, M. S.,& Flaxman, A. D., 2019). Besides, venturing into new markets is another way of expanding the business. The organization could venture into foreign markets, such as China, where it is not currently situated.

The internal factors of the Netflix organization indicate that the company is capable of growing despite the weaknesses it has. The organization’s weaknesses set a barrier to attaining global success by the business since other organizations can copy the streaming model utilized by Netflix. The competitive advantage of the organization still ensures the growth of the business, even with the challenges faced by the organization.

Netflix’s strategic management seeks to provide new solutions to ensure higher performance levels by the organization despite the competition and other threats faced by the organization. The company is determined to exploit all the growth opportunities it has in the current world of rapid advancements in technology to ensure more users in the organization.

References Bannick, M. S.,& Flaxman, A. D. (2019). Ensemble modeling in descriptive epidemiology: the burden of disease estimation. International Journal of Epidemiology. GUPTA, S. & NANDA, N. (2019). CONSUMER MEGATRENDS: RESHAPING THE INDIAN MARKETPLACE. Journal of Critical Reviews, 6(6), 103-114.

Citations
Access the Reference & Citation Generator for citation assistance.

Copyright 2019 by University of Phoenix. All rights reserved.

Copyright 2019 by University of Phoenix. All rights reserved.

Submitted By

Explain why this opportunity/threat was selected, and how it is anticipated to benefit the organization.

Opportunities:

The growth in business tells us that there are new opportunities which may also include new possible groups of customers, there would large product distribution, new types of products, services and geographic expansion can be developed. In SWOT analysis thinks that how to take advantage and they try to forecast about longer term opportunities so by this we can make planning in advance and be ready to get into the market when it is the right time to enter.

As we have selected opportunities this is beneficial for our organization because we by the innovation of original movies and series customers will be stick this app because they are getting new innovated things day by day we can take example of a series e.g. The most popular series of Netflix is “Money Heist” now a day’s every season was having more suspense that last one if a season and it says to be continued then viewers will wait for the next season and will be stick to this app and this will be beneficial for the organization.

Netflix is a paid app but when they give some cheaper offers than more people are attracted to it. The company also advertise itself and make new offers to others by his they may come to know new people this is will increase their communication with others and increase their profit. By this opportunities are important asset of an organization and can give profitable benefits.

Create at least 3 measurable project objectives based on your analysis.

1. The Netflix Company is focused on formulating a structure that will guarantee future company success and minimize deficiencies in the organization.

2. Netflix is committed to meet customer satisfaction through production and availing of most sought after content.

3. The organization still ensures the growth of the business, even with the challenges faced by the organization and try to give best quality.

Explain why these objectives are appropriate for this project?

This objectives tells us that if organization is facing any kind of difficulty they have backups and they are ready to face them. They ensure their customers to provide them with the best. They try to give best quality to their customers so that they can know that their customers are satisfied. Because this is one of the app which is running very smooth and speedy in this era they don’t have any controversies and giving their best to their customers and because of that their customers all loyal with them. The most amazing thing they are doing that they are provided no pirated series and movies. They have planned their future goals of the company which can be beneficial for them .Once the objective is set it will also help us to achieve the estimated goal of the amount the company have decided to earn.

Determine timelines and responsibilities for each objective (e.g. with a RACI chart)

Role

Activity

Demand Generation

Lead Management

Recognize Needs

Evaluate Alternatives

Resolve Concerns

Customer satisfaction

Quality

Account Manager

R

R

A

A

A

I

A

Overlay Specialist

I

I

I

C

Sales Manager

I

C

R

R

I

R

Customer Service Rep

C

C

Lead Development Rep

C

A

I

I

Key points:

A = Accountable

R = Responsible

I = Informed

C = Consulted

Develop at least 2 metrics to evaluate achievement of each of the project objectives.

Objective 1:

Productivity: In easy words productivity can be defined as productivity is the output which produced in the form of per unit of input. Productivity basically tells us that we are getting enough returns on our invested investments. As we know that in often cases resource are directly linked with people. It will helps us to compare the total effort we have done to the budgeted effort, which will directly impact the bottom line.

Schedule: If the tasks in organizations will performed by the schedule it will help to minimize the deficiencies in the organization. We can also go with schedule evaluation it will help us to find the roots of deficiencies and it should be held weekly.

Objective 2:

Gross Margin: If we are doing a project its main focus for us is that how it can be profitable for us. This gross margin difference can be defined as the total cost which we have spent on the project and the total income which we have achieved. It should be measure throughout the project.

Customer satisfaction: If we are having loyal customers it can be beneficial for us in many ways. They will help or organization and app to spread all over the world we can say that in their family and friends which will also give our organization profit.

Objective 3:

Quality: We can say that this is the most customer focused thing. By giving them good quality we can assure them of low defects and as well as the quality give at its end should be smooth and effective. If we will detect the threats early it will be easy for us to maintain excellent quality throughout.

Work scope: The project on which we are working show its scope on the bottom line. We should evaluate the things which matter and we should feel free to add some extra stuff and in this step if we give the best quality to you and by this customer will face any difficulty we have to cover that this will tell the customers that how many challenges we are facing but still we are trying to provide the best to you and they will be loyal to us.

Explain why these matrices are appropriate for these objective?

As we have seen that these metrics are appropriate because we have previously seen that there are many factors that lie in these objectives. The structure is vital in any organization. Thus, the Netflix Company is focused on formulating a structure that will guarantee future company success and minimize deficiencies in the organization. Therefore, in alignment with this structure, the company executives report to the Chief Executive officer and thus reduce the complexities in management levels in addressing issues to the top-level management.

Netflix used the large customer base as leverage to ensure securing studio executives. This comes along with costs used by the organization, for instance, the organization stated that it expected free cash flow of up to $2.5 billion as it continues to borrow money to venture into TV and movie commissioning. The content rights of originals continue to become more expensive as the subscribers in the organization also increase. To ensure that the consumers are interested, Netflix needs to create more movies to support their growth and productivity.

If they will give best quality to their customers the will be stick to them and it will help them to have more subscribers because those who are using this already they will definitely tell other to use this will be productive and profitable for their organization. The best thing they provide is that no one can copy their data like any person cannot screenshot or screen record the content.

Scheduled meetings and scheduled feedback will also help them to find out the bugs or they can save themselves from facing any difficulties. These metrics play very important role in these objectives because these objectives are defines by these metrics. It will also helps in the growth of NETFLIX and effect the performance of the organization.

References Morgan, R. (2008, Dec). HOW TO DO RACI CHARTING AND ANALYSIS: A PRACTICAL GUIDE. Retrieved from projectsmart.co.uk: https://www.projectsmart.co.uk/how-to-do-raci-charting-and-analysis.php#:~:text=A%20RACI%20chart%20is%20a,for%20that%20activity%20or%20decision. Westland, J. (2015, sep). 5 ways to measure project success. Retrieved from projectmanager: https://www.projectmanager.com/blog/5-ways-to-measure-project-success

Running Head: NETFLIX PROJECT PLAN 1

NETFLIX PROJECT PLAN 2

Submitted By:

Project Title: Netflix Brand Evaluation

Project Objectives:

· Formulating a structure that will guarantee future company success and minimize deficiencies in the organization.

Operational step

Responsible person

Timeline

Review the existing Netflix’s structure

Zack (Market Research Manager)

One week

Identify the deficiencies in the company

Simon (Research and development representative)

Two weeks

Undertake interviews on the customer, employee, and stakeholders’ feedback on service provided.

Lyne (customer service manager)

Four weeks

Share the findings of the survey with the management team.

Olive

One week

· To meet customer satisfaction through the production of the most sought for content.

Operational Step

Responsible person

Timeline

Identify recent content uploads by the company

Simon (Research And Development Representative)

One week

Identify the customers who will give their comments on the quality of the content

Britney (Marketing Manager)

Three weeks

Survey the quality of the content created by Netflix company

Willis (Quality Assurance Manager)

Five weeks

Consolidate a quality report of the content created by Netflix Company

Olive

2weeks

· To ensure the growth of the business even with the challenges faced by the organization and try to give its best.

Operational step

Responsible person

Timeline

Identify the market share of the last three years

Jim (Sales Manager)

Two weeks

Analyze the performance of the past three years

Willis (Quality Assurance Manager)

Four weeks

Review other factors that may have contributed to the performance

Britney (Marketing Manager)

Two weeks

Share the information with the Management

Olive

One week

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